Fanocracy: turning fans into customers and customers into fans

The most powerful marketing force in the world isn't social media, email blasts or search ads.

It's fandom. In Fanocracy, David Meerman Scott and his daughter Reiko - a baby boomer business strategist and a millennial Harry Potter fan - show readers how to build a successful fandom around their business by focusing on community, generosity, and fun.

Those who apply the strategies in Fanocracy are more likely to dominate their categories. And beyond the financial benefits, fanocracies spread more joy and inspiration to the world at large.