Marketing (Fifth edition)

In Burrow's MARKETING, 5E you will learn how current marketing technologies and practices relate to their personal goals and future careers.

You will be able to recognize effective marketing applications to create strategic plans for a large variety of business endeavors.

This update maintains the hallmark integrated marketing approach seen in previous editions as you learn the foundations and functions needed to successfully market goods, services, and ideas to consumers.

MindTap for Marketing, 5th edition includes additional timely features such as examples of advertisements, stats and facts, digital marketing strategies, internet research activities, and case studies that will be updated in between editions to keep you up to date with this innovative industry.