Conceptual blending and the arts: an analysis of Michal Batory's posters

An an analysis of how the processes described in conceptual blending theory can be applied in practice, on the basis of Michal Batory's posters designed for artistic events.

Therefore, it begins with an introduction of the origins of conceptual blending theory, the very nature and elements of conceptual blending as a linguistic and mental phenomenon.

It also provides an overview of the models and types of integration networks, which is followed by an analysis of vital relations that accompany the blending process.

Importantly, the principles constraining conceptual blending theory, together with the criticism levelled at Fauconnier and Turner's approach are put forward.