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Image for Retailing: Management Et Marketing Du Commerce

Retailing: Management Et Marketing Du Commerce

Basset, Guy, Cliquet, Gerard, Picot-Coupey, Karine

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Modifications des comportements de consommation, e-commerce et commerce connecte, geomarketing, allongement des horaires d'ouverture, voire ouverture des magasins le dimanche...

Le retail connait de nombreux bouleversements. Tres structure et didactique, cet ouvrage propose une analyse complete de ces evolutions et des methodes pour apprehender le secteur :Comment comprendre le secteur de la distribution et du retail ?Quelles sont les specificites du retail marketing ?Comment envisager le management des entreprises retail ?

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Product Details

Publisher/Imprint Dunod

ISBN/Ean2100782045 / 9782100782048

FormateBook (Adobe Pdf)

Dewey658.87

Published25/04/2018

Book LanguageFrench

Pages304 pages

Copy LimitsCopy: 0%; print: 0%

BIC K Economics, finance, business & management