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Image for Interkulturelle Kommunikation: Interaktion, Fremdwahrnehmung, Kulturtransfer
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Interkulturelle Kommunikation: Interaktion, Fremdwahrnehmung, Kulturtransfer

Lusebrink, Hans-Jurgen
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Ob im Kulturbetrieb oder am Arbeitsplatz - Interkulturelle Kommunikation ist eine Schlusselqualifikation in allen Bereichen der Gesellschaft.

Diese Einfuhrung informiert uber Konzeption, Problembereiche, Methoden, Theorieansatze und zentrale Begriffe der Interkulturellen Kommunikation.

Der Autor beschrankt sich nicht auf die Analyse von Interaktionssituationen - beim Lernen, in der Wirtschaft und in multikulturellen Gesellschaften - sondern bezieht Kulturtransfer in Medien und Werbung und Fremdwahrnehmungsprozesse, u.a.

Stereotypenbildung und Vorurteilsstrukturen, als weitere Schwerpunkte ein.

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Product Details
J.B. Metzler
347600046X / 9783476000460
eBook (Adobe Pdf)
05/09/2016
English
1 pages
Copy: 10%; print: 10%
JF Society & culture: general
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