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Growth dynamics in new markets: improving decision making through simulation model-based management

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'Growth Dynamics in New Markets' contains a dynamic case study and simulations that reveal what it takes to successfully introduce a product into a new market.

Written by experts in the field, the text and companion website includes a compelling simulation game and a variety of simulation models.

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£53.95
Product Details
Wiley-Blackwell
1119118220 / 9781119118220
eBook (Adobe Pdf)
658.802
16/04/2018
English
445 pages
Copy: 40%; print: 40%
Includes Internet access Description based on CIP data; resource not viewed.