Image for Sport teams, fans, and Twitter: the influence of social media on relationships and branding

Sport teams, fans, and Twitter: the influence of social media on relationships and branding

Part of the Integrated Marketing Communication series
See all formats and editions

This title draws on interdisciplinary research and mixed methods to investigate the extent to which Twitter is a useful tool for enhancing the relationship between sport teams and fans.

Read More
Special order line: only available to educational & business accounts. Sign In
£182.00
Product Details
Lexington Books
1498540066 / 9781498540063
eBook (Adobe Pdf, EPUB)
306.483
15/10/2018
English
141 pages
Copy: 10%; print: 10%
Description based on CIP data; resource not viewed.