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Preface to Marketing Management (7 Revised edition)

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Providing an overview of critical issues in marketing management, this work features sections on creativity, vision and values, relationship marketing and strategic partnerships.

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Product Details
0256202818 / 9780256202816
Paperback / softback
658.8
01/10/1996
United States
288 pages
154 x 230 mm, 570 grams
Professional & Vocational/Postgraduate, Research & Scholarly/Undergraduate Learn More