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Image for Successful marketing plans in a week.
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Successful marketing plans in a week. ([New] ed.)

Jay, Ros., Sealey, John., Jay, Ros.
See all formats and editions

To be successful, a business needs objectives and direction.

Jay explains how to ascertain what these are through the formulation of a clear and thorough marketing plan.

She covers the drawing up of this plan from product appraisal to marketing strategies.

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£7.99
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Product Details
Teach Yourself
1444159410 / 9781444159417
eBook (Adobe Pdf)
658.802
30/03/2012
England
English
128 pages
Copy: 30%; print: 30%
Description based on print version record. Previous ed.: published as Marketing plans in a week by Ros Jay. London: Hodder & Stoughton, 2003.
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