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"Dead Air&quote: How the Radio Business Can Once Again Thrive by Embracing All of the Existing and Coming Social Media Technologies

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EVER SINCE THE FEDERAL TELECOMMUNICATIONS ACT OF 1996 HUGE RADIO GROUPS HAVE TAKEN THEIR EYE OFF THE BALL IN SERVICING WHAT THEY CLAIMED WERE THEIR THREE MAIN CUSTOMER GROUPS:1.

THEIR LISTENERS2. THEIR ADVERTISERS3. THEIR EMPLOYEESTHIS IS THE JOURNEY OF ONE PERSON THROUGH THESE TRAGIC TIMES OF THE DEMISE OF A ONCE GREAT INDUSTRY

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£9.99
Product Details
iUniverse
1450216951 / 9781450216951
eBook (EPUB)
17/03/2010
English
156 pages
Copy: 20%; print: 20%