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Image for Smart Things to Know About CRM

Smart Things to Know About CRM

Harvey, David

Part of the Smart Things to Know About (Stay Smart!) Series series

See all formats and editions

Smart Things to Know about CRM is a comprehensive but sharp guide to developing stronger relationships with customers.

An effective Customer Relationship Management programme delivers better customer service and marketing cost reductions.

CRM should also help businesses to identify new customers and ultimately increase sales revenues.

Harvey provides a complete grounding in the principles of CRM, including targeting your best customers, automating the sales process, building customer loyalty and developing customer-focused e-commerce

Read More

Product Details

Publisher/Imprint Capstone

ISBN/Ean1841120472 / 9781841120478

FormatPaperback

Dewey658.812

Published29/08/2002

Country of PubEngland

Book LanguageEnglish

Pages256 p.

Dimensions21 cm

Readershipgeneral /research & professional /technical & vocational Learn More

BIC KJ Business & management