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Image for Marketing aesthetics: the strategic management of branding, identity, and image
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Marketing aesthetics: the strategic management of branding, identity, and image

Schmitt, Bernd H., Simonson, Alex
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Leading business and marketing experts Bernd H. Schmitt and Alex Simonson offer a strategy for managing a company's total aesthetic output.

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£75.00
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Product Details
Free
0684867508 / 9780684867502
eBook (EPUB)
658.827
30/08/1997
English
368 pages
Copy: 10%; print: 10%
general /research & professional Learn More
Description based on CIP data; resource not viewed.
KJ Business & management, KJS Sales & marketing
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