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Brand relevance : making competitors irrelevant

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Winning through platforms : how to succeed when every competitor has one

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Aaker on branding : 20 principles that drive success

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The future of purpose-driven branding : signature programs that impact & inspire both business and society

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Developing business strategies

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Aaker on Branding : 20 Principles That Drive Success

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Creating signature stories : strategic messaging that persuades, energizes and inspires

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Three Threats to Brand Relevance: Strategies That Work

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Brand leadership

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Creating Signature Stories : Strategic Messaging That Persuades, Energizes and Inspires

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Spanning silos: the new CMO imperative

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Strategisches Markt-Management: Wettbewerbsvorteile Erkennen * Markte Erschliessen * Strategien Entwickeln

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Brand relevance: making competitors irrelevant

series The Jossey-Bass business & management series
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Stategic Marketing Management - WITH Marketing Mistakes, 8r.e. : AND Student Survey

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Building Strong Brands

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