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Image for Kommerzialisierung der Sportlerpersonlichkeit

Kommerzialisierung der Sportlerpersonlichkeit

Barath, Aljosha

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Welche Rechtsnatur haben vertragliche Dispositionen über Persönlichkeitsrechte?

Aljosha Barath untersucht am Beispiel des Sportlers die vertragliche Praxis der Einräumung von Nutzungsrechten an Name, Bildnis, Stimme und Unterschrift.

Die gängigen Klauseln in Sponsoring-, Werbe-, Merchandising- und Spielerverträgen sowie in Athletenvereinbarungen werden im Hinblick auf den Interessenkonflikt zwischen Persönlichkeitsrechtsträger und Vermarkter bewertet.

These des Autors ist dabei, dass die Interessenlage starke Parallelen zum Urheberrecht und der dort gesetzlich geregelten Übertragung von Nutzungsrechten aufweist.

Unter Berücksichtigung der Unterschiede und Ähnlichkeiten zum Urheberrecht wird die Rechtsfigur der "Persönlichkeitslizenz" entwickelt und in die allgemeine zivilrechtliche Dogmatik eingebettet.

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Product Details

Publisher/Imprint Nomos Verlag

ISBN/Ean3845287942 / 9783845287942

FormateBook (Adobe Pdf)

Published21/03/2018

Pages1 pages

Copy LimitsCopy: 40%; print: 40%

BIC