Commercial Management : Theory and Practice

This textbook provides a one-stop-shop to the many topics in commercial management.

It draws on material developed as distance-learning modules and divides into four main sections: I - The commercial environment: develops a critical understanding of the environmental factors that influence commercial management; II - Techniques: develops an understanding of the various techniques used in commercial management; III - Commercial Strategies and Tactics: develops an understanding of the principles and practice of competitive bidding and bid evaluation; IV - Legal aspects: develops an understanding of the legal issues influencing commercial management.

Examples and illustrations are included from both the private and public sector.