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Image for CROSSING THE CHASM

CROSSING THE CHASM (Rev. ed)

UNKNOWN
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Examines marketing strategies for high-tech products and why they differ from those in other industries.

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£17.99
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Product Details
CollinsBusiness Essentials
0060517123 / 9780060517120
Paperback
658.8
17/07/2007
English
xxi, 227 p.
21 cm
postgraduate /research & professional /undergraduate Learn More
Reprint. Previous ed.: New York: HarperBusiness, 1999.
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