Cross-cultural Communication : The Essential Guide to International Business (3rd ed)

The increasingly global nature of business means that businesspeople have access to a wider marketplace as they deal with clients or customers abroad.

This is a practical handbook for those who regularly deal with other cultures in their day-to-day work.

Offering exercises, checklists, examples, opinions and case studies, it covers the essential communication skills you need to survive in unfamiliar surroundings.

It explores: company style; local culture; the character of individuals; negotiation tactics; getting the timing right; and how to communicate clearly and persuasively.

The book was previously published as "International Management".