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Image for Brand risk: adding risk literacy to brand management
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Brand risk: adding risk literacy to brand management

Abrahams, David,
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In a practical and accessible book for those who hold responsibility as brand champions or risk managers, David Abrahams brings together relevant risk thinking and a range of accepted techniques for the evaluation of brand exposures.

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£145.00
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Product Details
Gower
1317172752 / 9781317172758
eBook (Adobe Pdf)
658.827
11/04/2016
England
English
209 pages
Copy: 30%; print: 30%
Reprint. Previously issued in print: 2008 Description based on CIP data; item not viewed.
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