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Public relations

Part of the Influence and Persuasion series
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This book explains what public relations is, who undertakes it, what methods it uses and to what effect.

Using real life case studies it shows how PR can be used to benefit society.

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Title Unavailable: Out of Print
Product Details
Heinemann Library
0431098557 / 9780431098555
Paperback
659.2
14/07/2006
United Kingdom
English
64 p. : col. ill.
27 cm
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Reprint. Originally published: 2006.