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Image for Persuasion-Advances Through Meta-Analysis

Persuasion-Advances Through Meta-Analysis

Allen

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This work examines the status of persuasion research, evaluates the theoretical bases of claims about particular message effects, quantifies the magnitude of effects attributable to message features and refines the prescriptions offered to advocates designing messages.

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Product Details

Publisher/Imprint Hampton Press

ISBN/Ean1572730668 / 9781572730663

FormatHardback

Dewey168

Published31/05/1996

Country of PubUnited States

Pages304 pages, indexes

Dimensions576 grams

ReadershipPostgraduate, Research & Scholarly/Undergraduate Learn More

BIC GTC Communication studies, HPL Philosophy: logic