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Marketing : An Introduction - AND MyMarketingLab with E-Book Student Access Code Card for Marketing, an Introduction (9th ed.)

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For undergraduate courses in Principles of Marketing.

This best-selling, brief introduction to marketing teaches students marketing using a customer value framework.

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Product Details
Pearson Education Limited
1408222000 / 9781408222003
Mixed media product
658.8
30/10/2008
United Kingdom
English
641, I1-I12 p. : col. ill.
28 cm
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Previous ed.: 2007.