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Image for Zara and her sisters : the story of the world's largest clothing retailer

Zara and her sisters : the story of the world's largest clothing retailer

Badia, E.
See all formats and editions

Zara is the best known Spanish brand at an international level, and is listed among the hundred most valuable companies in the world.

This insightful new book reveals the secrets behind Zara's success and examines the steps that its creator, Amancio Ortega, took to make Zara the global market leader in fashion.

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Product Details
Palgrave Macmillan
0230229913 / 9780230229914
Hardback
338.7687
15/07/2009
United Kingdom
English
288 p.
24 cm
Professional & Vocational Learn More
KCL International economics, KJ Business & management, KJS Sales & marketing, KN Industry & industrial studies, MBS Medical sociology
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