International business : the challenge of global competition (8th ed)

This text provides comprehensive coverage of a wide range of topics showing students the steps a business must take to go global.

It describes international business concepts in a straightforward style.

The CD-ROM includes 15 to 50 questions per chapter so that students can review their understanding of the chapter material.

In this edition there is a new discussion of the Euro and its impacy on international business, as well as expanded discussions of the role of the US dollar in international transactions.