How to Launch and Grow a Profitable Business : Turning Your Ideas and Skills into Commercial Success

Despite a rise in the number of new business start-ups, the failure rates can be high and the success rates are depressingly low.

But starting a successful new business need take no more overall effort than running an also-ran.

The effort just has to be put in at the beginning to ensure that the right idea is launched and executed in the most effective manner. Endorsed by the Institute of Directors, How to Launch and Grow a Profitable Business provides a wealth of information and advice for anyone considering starting a new business or facing the challenge of early growth.

Coverage is divided into the four key stages facing any new venture - pre-launch, launch, operation and growth.

Each of these four sections is supported by a corresponding section on the Kogan Page website - to provide readers with both a hard-copy text and updated online support material, including templates for breakeven analysis, business plans, start-up costings and marketing initiatives. From unearthing great business ideas and assessing the profit potential, to raising funding and increasing sales, How to Launch and Grow a Profitable Business can help in navigating the potential minefields facing any new start-up, and ensure the best chance of business success.