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Economics of strategy (7th edition)

Besanko, David (Northwestern University), Dranove, David (Northwestern University), Schaefer, Scott (Northwestern University), Shanley, Mark (Purdue University)

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Economics of Strategy focuses on the key economic concepts students must master in order to develop a sound business strategy.

Ideal for undergraduate managerial economics and business strategy courses, Economics of Strategy offers a careful yet accessible translation of advanced economic concepts to practical problems facing business managers.

Armed with general principles, today's students--tomorrows future managers--will be prepared to adjust their firms business strategies to the demands of the ever-changing environment.

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Product Details

Publisher/Imprint John Wiley & Sons Inc

ISBN/Ean1119378761 / 9781119378761

FormatPaperback / softback

Dewey658.4012

Published03/02/2017

Country of PubUnited States

Book LanguageEnglish

Pagesxxii, 520 pages : illustrations (black and white, and colour)

Dimensions26 cm

NotesPrevious edition: 2013.

BIC KCM Development economics & emerging economies, KCP Political economy