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Image for Die Marke in der Kreativwirtschaft

Die Marke in der Kreativwirtschaft

Birnkraut, Gesa, Diwan, Rotraud, Gruner, Herbert(Series edited by), Konrad, Elmar D.(Series edited by)

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Im Wettbewerb profitieren auch Kultureinrichtungen und Akteure aus der Kreativwirtschaft von einem konsequenten Markenaufbau.

Die Marke hat etwas - ein unverwechselbares Erscheinungsbild, Kontinuitat und Qualitat.

Neben den Voraussetzungen fur einen erfolgreichen Markenaufbau stellt das Buch dessen idealtypischen Ablauf mit den Besonderheiten der kreativen Szene vor.

Im Rahmen von Experteninterviews wird praxisrelevanten Fragen nach dem Mehrwert, den Erfolgsfaktoren und den Besonderheiten kreativwirtschaftlicher Markenstrategien nachgegangen.

Fallbeispiele aus der Kultur- und Kreativwirtschaft zeichnen ein anschauliches Bild der individuellen Umsetzung in der Praxis.

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Product Details

Publisher/Imprint Kohlhammer Verlag

ISBN/Ean3170233386 / 9783170233386

FormateBook (Adobe Pdf)

Published18/04/2013

Pages1 pages

Copy LimitsCopy: 10%; print: 10%

BIC