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Sunset in the Land of the Rising Sun : Why Japanese Multinational Corporations Will Struggle in the Global Future

Part of the Insead Business Press series
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Even casual observers will be familiar with the Cherry Blossom or Sakura tress of Japan.

When in full bloom the sight is spectacular but it sadly only takes a week until the tree is bare.

In a longer cycle of nations and business, we see, unfortunately, a similar pattern for Japanese Multinational Corporations.

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Product Details
Palgrave Macmillan
0230252222 / 9780230252226
Hardback
14/05/2010
United Kingdom
English
256 p. : ill.
24 cm