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The Marketisation of Higher Education : Concepts, Cases, and Criticisms

Branch, John D.(Edited by)Christiansen, Bryan(Edited by)
Part of the Marketing and Communication in Higher Education series
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This edited volume explores the nature, scope, and consequences of the marketisation of higher education.

Chapters identify different practices which reflect the marketisation of higher education, and offer various perspectives on the policies and procedures which stimulate and regulate it.

The volume takes a holistic approach, following the notion that the marketisation of higher education both drives and is driven by the universities which form the higher education market.

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Product Details
3030674436 / 9783030674434
Paperback / softback
378.101
04/05/2022
Switzerland
English
466 pages : illustrations (black and white, and colour)
21 cm