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Image for Exzellenz im Dienstleistungsmarketing

Exzellenz im Dienstleistungsmarketing : Fallstudien zur Kundenorientierung

Bruhn, Manfred, Meffert, Heribert
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Manfred Bruhn und Heribert Meffert zeigen anhand von acht ausgewahlten Best-Practice-Fallstudien aus unterschiedlichen Branchen (wie z.B. Advance Bank, Deutsche Post/Euro Express, Migros, UPS) exemplarisch auf, wie sich Unternehmen in Dienstleistungsmarkten durch eine konsequente Kundenorientierung im Markt durchgesetzt haben.
Zum besseren Nutzen für den Leser erfolgt die Darstellung der Fallstudien in einer ähnlichen Struktur.

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Title Unavailable: Out of Print
Product Details
Gabler Verlag
340911923X / 9783409119238
Hardback
29/10/2002
170 x 240 mm, 860 grams
KNS Service industries
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