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Image for Winning the Global TV News Game
Preview with VLeBooks

Winning the Global TV News Game (1st edition.)

Carla Brooks, Johnston
Part of the Routledge library editions. Broadcasting series
See all formats and editions

Winning the Global TV News Game (1995) examines the worldwide TV news revolution of the 1990s, dealing with live TV news as an industry-consumer relationship. It's a marketing approach - focusing on regional markets across the globe, looking at industry players and the hardware they had put in place. Much of this analysis is told by leading news media professionals who describe the latest thinking and newest developments in their own words.

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Product Details
Routledge
1003820638 / 9781003820635
eBook (Adobe Pdf)
070.195
22/12/2023
United Kingdom
English
344 pages
Copy: 30%; print: 30%
Description based on CIP data; resource not viewed.
1DBK United Kingdom, Great Britain, 1DBR Ireland, 1DDN Netherlands, 1DV Eastern Europe, 1DVU Former Soviet Union, USSR (Europe), 1KBB USA, 1KBBEY New York, 1KBC Canada, 1KLCM Mexico, 1KLSB Brazil, 3JJ 20th century, 3JJP c 1945 to c 2000 (Post-war period), 3JJPG c 1945 to c 1960, 3JJPR c 1990 to c 2000, AJR Special kinds of photography, AJRH Video photography, AP Film, TV & radio, APFA Film theory & criticism, APFX Film production: technical & background skills, APT Television, APTS Television soap operas, APTX Television production: technical & background skills, APW Radio, ASZ Other performing arts, ASZB Performing arts: comedy, CBVS Screenwriting techniques, CBW Writing & editing guides, GTC Communication studies, GTJ Peace studies & conflict resolution, HBG General & world history, HBJD European history, HBLW 20th century history: c 1900 to c 2000, HBLW3 Postwar 20th century history, from c 1945 to c 2000, HBTB Social & cultural history, HBTW The Cold War, HBW Military history, JFD Media studies, JFDT TV & society, JFSP1 Age groups: children, JNP Adult education, continuous learning, JNQ Open learning, home learning, distance education, JNV Educational equipment & technology, computer-aided learning (CAL), JP Politics & government, JPHF Elections & referenda, JPS International relations, JW Warfare & defence, KJS Sales & marketing, KNT Media, information & communication industries, KNTD Radio & television industry, KNTJ Press & journalism, KNTP Publishing industry & book trade, KNTT Postal & telecommunications industries, LND Constitutional & administrative law, PDR Impact of science & technology on society, PDX History of science, TBX History of engineering & technology, TJK Communications engineering / telecommunications, TJKR Radio technology, TJKS Satellite communication, TJKT Telephone technology, TJKV Television technology, TTA Acoustic & sound engineering
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