E-business and E-commerce - AND Relationship Marketing, Exploring Relational Strategies in Marketing

E-Business and E-Commerce, 2/e A comprehensive assessment of the management issues faced in implementing e-business solutions, this book is suitable for students or practitioners of e-business, e-commerce or e-marketing at any level.

The second edition of this successful book continues to draw on perspectives and models from disciplines as diverse as information systems, strategy, marketing, operations and human resources management to examine the topic of E-business and E-commerce. This text is accompanied by a regularly updated companion website that hosts additional lecturer and student materials, such as powerpoint slides, additional case studies, multiple choice questions and web links.

An accompanying Online Course is also available. Relationship Marketing: Exploring relational strategies in marketing, 2/e "Relationship Marketing: Exploring Relational Strategies in Marketing, 2e" comprehensively examines relationships in marketing and how these influence modern marketing strategy and practice.

Based principally on the concepts and theories surrounding relationship marketing, John Egan critically reviews and analyses what has been described as marketing's new paradigm'.