Online Course Pack: E-Business and E-Commerce & OCC Pin Card

This Online Course Pack consists of E-Business and E-Commerce, Second Edition,  by Chaffey (0273683780) with access to a Pearson Education online course.

E-Business and E-Commerce is aA comprehensive assessment of the management issues faced in implementing e-business solutions, this book is suitable for students or practitioners of e-business, e-commerce or e-marketing at any level. The second edition of this successful book continues to draw on perspectives and models from disciplines as diverse as information systems, strategy, marketing, operations and human resources management to examine the topic of E-business and E-commerce.

This Online Course Pack is accompanied by a regularly updated companion website that hosts additional lecturer and student materials, such as powerpoint slides, additional case studies, multiple choice questions and web links. An accompanying Online Course is also available.