NOVELISATION

A digest-sized novelisation of the amazing live-action movie based on Dr. Seuss's classic tale. The movie goes beyond the events of the original story to explain how and why the Grinch came to hate Christmas so much that, one year, he decides to stop it happening altogether!

Funny, irreverent and touching in turn, this book is part of a fabulous range of titles published by HarperCollins to tie in with Universal Pictures' film adaptation of Dr. Seuss' How the Grinch Stole Christmas!. Starring the irrepressible Jim Carrey (of The Mask and The Truman Story fame), directed by Ron Howard (Apollo 13 and Happy Days), and scripted by the writers of Who Framed Roger Rabbit, the film promises to be the Christmas movie of the year, and many years to come.

The film will be supported by a massive marketing and publicity campaign, starting in the Summer and building up to a crescendo of activity by the UK release date of 1 December 2000.

Events include nationwide bookshop promotions and advertising campaigns on TV and radio, on-line, in print, and in-stadium (including the Olympics!).Major promotional partners include one of the leading burger chains, and an extensive merchandising programme comprises a wealth of consumer products from toys, gifts and interactive video games to clothes and household goods.