Strategic Management - Concepts (9 International ed)

For undergraduate courses in Strategic Management, Strategy, and Business Policy. Designed in functional four-color, it offers a popular practitioner-oriented perspective, focuses on skill-building in all major areas of strategy formation, implementation, and evaluation, and weaves three very contemporary themes throughout each chapter-globalization, the natural environment, and e-commerce. 41 Experiential Exercises, and 41 cases are included.