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Strategic Management : Concepts (13th ed)

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A skills-oriented, practitioner perspective on strategy, thoroughly updated with current research and concepts.In today's economy, gaining and sustaining a competitive advantage is harder than ever.

Strategic Management: Concepts captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping readers develop their own cutting-edge strategy through skill-developing exercises.The thirteenth edition explores the current global recession and shows how it has affected the business environment, providing readers with updated coverage of strategic-management concepts, theory, research, and techniques in every chapter.

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Product Details
Pearson
0136120997 / 9780136120995
Paperback
26/01/2010
United States
English
368 p.
28 cm
Postgraduate, Research & Scholarly/Undergraduate Learn More