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Understanding Marketing

Davies, Mark

See all formats and editions

A user friendly approach to marketing for readers with little or no prior knowledge of the subject.

The text provides a clear introduction to marketing.

The personal feedback approach allows students to reinforce their learning and to build their confidence and ability in the subject.

Instructor's Manual (0-13-490475-3).

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Product Details

Publisher/Imprint Addison Wesley

ISBN/Ean0134904672 / 9780134904672

FormatPaperback / softback

Dewey658.8

Published26/09/1997

Country of PubUnited States

Book LanguageEnglish

Pagesviii, 392p., [2]p. of plates : ill.

Dimensions24 cm

Readershippostgraduate /research & professional /undergraduate Learn More

BIC KJS Sales & marketing