Managing the Arts and Culture : Cultivating a Practice

Managing cultural organizations requires insight into a range of areas including marketing, fundraising, programming, finances, and leadership.

This book integrates practical and theoretical insights, blending academic and practitioner voices to help readers "speak the language" in the creative industries. Including coverage of the management of theaters, dance companies, galleries, and performance spaces, evaluation, marketing, fundraising, activism, and policy, the book benefits from a range of features, including: Scenarios to help orient readers to common arts management problems Ethical dilemmas discussed in every chapter Study questions to enable students to review the skills learned Experiential exercises to gain experience and apply skills Emphasis on cross-cultural and transferrable skills Integration of international perspectives Suggested additional readings and website links for each topic areaWith contributions from a team of international experts, this book provides a one-stop-shop for students of arts and cultural management and will also provide a valuable resource for those currently in the field.