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Management and business research (Seventh edition)

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This bestselling textbook has been fully updated, and provides readers with a comprehensive overview of methods for conducting business and management research.

Highly visual, and written in a clear and accessible way, the book includes helpful learning features throughout, including learning goals at the start of each chapter, a research in action feature, examples, a Research Plan Canvas template and more. The content has been brought up-to-date with the inclusion of big data, predictive analytics and a dedicated chapter on machine learning. Accompanying the book is a wealth of online resources to further enhance your learning experience, including:MCQsVideo contentTemplates and data setsGlossary flashcardsAdditional case studiesThese can be accessed by students at study.sagepub.com/easterbysmith7e

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Product Details
SAGE Publications Ltd
1529734517 / 9781529734515
Paperback
650.072
29/04/2021
United Kingdom
English
xxi, 470 pages : illustrations (black and white)
25 cm
"3 new quantitative chapters"--Front cover Previous edition: published as by Mark Easterby-Smith, Richard Thorpe, Paul R. Jackson, Lena J. Jaspersen. 2018.