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Certification Seals. The more, the better, or too much of a good thing? : The effect of the number of certification seals on consumers' purchase intention and willingness to pay

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£72.17 Save 15.00%
RRP £84.90
Product Details
Grin Publishing
3656972249 / 9783656972242
Paperback / softback
10/06/2015
234 pages
148 x 210 mm, 308 grams
General (US: Trade) Learn More