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Image for Werbung als Schlusselfaktor bei der Einfuhrung neuer Produkte: Konsequenzen fur die Testmarktforschung
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Werbung als Schlusselfaktor bei der Einfuhrung neuer Produkte: Konsequenzen fur die Testmarktforschung (2007 edition.)

Hiller, Kerstin, Erichson, Prof. Dr. Bernd(Foreword by)
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Kerstin Hiller arbeitet den theoretischen und methodischen state of the art der Testmarktsimulation auf und entwickelt ein umfassendes dynamisches Awareness-Modell, d.h. ein Modell zum Aufbau von Markenbekanntheit, durch TV-Werbung, die bei der Einfuhrung neuer Produkte nach wie vor von ausschlaggebender Bedeutung ist.

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Product Details
Deutscher Universitatsverlag
3835094599 / 9783835094598
eBook (Adobe Pdf)
05/12/2007
German
256 pages
Copy: 10%; print: 10%
KJ Business & management, KJM Management & management techniques, KJS Sales & marketing
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