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Image for Handbuch Controlling der Kommunikation

Handbuch Controlling der Kommunikation

Bruhn, Manfred(Edited by), Esch, Franz-Rudolf(Edited by), Langner, Tobias(Edited by)

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Das notwendige, wissenschaftlich fundierte Know-how zum Design einer erfolgreichen Kommunikation.

Aufbauend auf dem verhaltenswissenschaftlichen Marketingansatz vermitteln fuhrende Kommunikationsexperten konkrete und praxisrelevante Handlungsempfehlungen zur Konzeption, Umsetzung und Kontrolle der Kommunikation mit verschiedenen Adressaten sowie in unterschiedlichen Branchen.

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Product Details

Publisher/Imprint Springer Gabler

ISBN/Ean3658102012 / 9783658102012

FormatSF

Published03/05/2016

BIC KJS Sales & marketing