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Image for Wirkung integrierter Kommunikation: Ein verhaltenswissenschaftlicher Ansatz fur die Werbung
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Wirkung integrierter Kommunikation: Ein verhaltenswissenschaftlicher Ansatz fur die Werbung (5. Aufl. 2011 edition.)

Esch, Franz-Rudolf
Part of the Forschungsgruppe Konsum Und Verhalten series
See all formats and editions

Die integrierte Kommunikation gilt als strategischer Schlusselfaktor, um dem Ruckgang der Werbeeffizienz entgegenzuwirken.

Durch eine formale und inhaltliche Abstimmung der Kommunikation fur Marken und Unternehmen sollen die bei den Konsumenten erzeugten Eindrucke verstarkt werden.

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Product Details
Gabler Verlag
3834961159 / 9783834961150
eBook (Adobe Pdf)
14/10/2010
German
375 pages
Copy: 10%; print: 10%
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