Chinese outbound tourism

From 1998 to 2001, the number of outbound travellers from China has increased annually by one million, and in 2001 reached over 12 million.

According to World Tourism Organization forecasts. China is likely to have 100 million outbound travellers by the year 2020 and to become the fourth largest source of outbound travel in the world.

This publication examines the development of China's outbound tourism market and policy trends, foreign tourism organisations in China and marketing issues, as well as looking at profile aspects of the outbound tourism sector, including gender, age and occupation of outbound travellers, purpose and modes of travel, and outbound destinations.