Sports Marketing (Third edition)

Unlike the competing texts, which emphasize basic marketing concepts illustrated with sports examples, this focuses on industry-specific terminology, issues, and practices
Highly practical, blending robust theory with practitioner insights, equipping students with the skills, techniques, and tools they need to be successful marketers in any sporting environment
Fully updated 3rd edition of a highly successful core textbook, with a more global outlook than previous editions and expanded on coverage of relevant and emerging topics