Seven Pillars of Popular Culture

Marshall Fishwick acknowledges that the impression of popular culture as being full of fads and follies which change every season, sometimes month-by-month, is superficially true, but basically and historically incorrect.

The essential features of the people, and the ways in which their basic needs are met, have changed little over the centuries.

Fishwick's analysis highlights stasis and shows that most contemporary expressions of popular culture are extensions of traditional forms, values, and formulas.