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Image for Strategie und Organisation der Daimler-Benz AG : Eine Fallstudie

Strategie und Organisation der Daimler-Benz AG : Eine Fallstudie

Alexander Bassen, Bassen, Alfred Kotzle, Kotzle, Franz Xaver Bea, Bea, Kuno Rechkemmer, Rechkemmer
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Ziel dieser Fallstudie ist es, die strategische und strukturelle Entwicklung der Daimler-Benz AG von 1989 bis 1995 nachzuzeichnen.

Die Neuausrichtung des Konzerns wurde in dieser Phase in starkem Mae von finanzwirtschaftlichen Uberlegungen gepragt (z.B.

Portfoliouberlegungen). Daruber hinaus wurde das Finanzmanagement konsequent an den strategischen und strukturellen Veranderungen ausgerichtet (z.B. durch Internationale Listings). Der Beitrag des Vorstandsressorts «Finanzen» bei der Umsetzung der Strategie wurde deshalb einer besonderen Betrachtung unterzogen.

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Product Details
Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
3631320515 / 9783631320518
Paperback
01/08/1997
Germany
148 x 210 mm, 190 grams
KFC Accounting, KJB Business studies: general, KJM Management & management techniques, KJU Organizational theory & behaviour, KJVG Multinationals
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