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Image for Face-to-Face Kommunikation im Vertrieb von Industriegutern
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Face-to-Face Kommunikation im Vertrieb von Industriegutern (2. Aufl. 2012 edition.)

Geile, Andrea
Part of the Forum Marketing series
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Andrea Geile analysiert die Erwartungen der Einkaufer an die Kommunikation in unterschiedlichen Kontexten sowie die Einflussgroen des Kommunikationsverhaltens der Verkaufer und formuliert Empfehlungen zur Optimierung der Face-to-Face Kommunikation zwischen Einkaufern und Verkaufern.

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Product Details
Gabler Verlag
3834970735 / 9783834970732
eBook (Adobe Pdf)
06/10/2011
German
303 pages
Copy: 10%; print: 10%
KJM Management & management techniques, KJS Sales & marketing
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