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Advertising & marketing

Part of the Influence and Persuasion series
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Tell fact from opinion and understand the techniques and language that politicians and the media use to influence us.

This series examines how emotion and prejudice are used to achieve outcomes in war and peace, commerce and politics, crime and charity, for good and for evil.

Suitable for 12-16 year olds.

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Product Details
Heinemann Library
0431098328 / 9780431098326
Hardback
659.1
25/07/2005
United Kingdom
English
64 p. : ill. (chiefly col.)
27 cm
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