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Advertising & marketing

Part of the Influence and Persuasion series
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By the time you reach eighteen years of age, there is every chance that you will have already watched more than a quarter of a million TV adverts.

That is just the start. Researchers estimate that moving around a busy town or city, a person will be bombarded by more than 3,000 different examples of advertising every day.

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Product Details
Heinemann Library
0431098395 / 9780431098395
Paperback
659.1
14/07/2006
United Kingdom
English
64 p. : col. ill.
27 cm
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Reprint. Originally published: 2006.