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The Tipping Point

Gladwell, Malcolm

See all formats and editions

An introduction to the Tipping Point theory--first presented in a series of articles in "The New Yorker"--explains how minor changes in ideas and products can increase their popularity and how small adjustments in one's immediate environment can alter group behavior.

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Product Details

Publisher/Imprint Little, Brown and Company

ISBN/Ean0316316962 / 9780316316965

FormatHardback

Dewey302

Published01/03/2000

Country of PubUnited States

Pages279 pages

Dimensions145 x 210 mm, 408 grams

ReadershipProfessional & Vocational Learn More

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