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The Tipping Point

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An introduction to the Tipping Point theory--first presented in a series of articles in "The New Yorker"--explains how minor changes in ideas and products can increase their popularity and how small adjustments in one's immediate environment can alter group behavior.

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Product Details
Little, Brown and Company
0316316962 / 9780316316965
United States
279 pages
145 x 210 mm, 408 grams
Professional & Vocational Learn More